Cipher Sports Technology Group

Cipher Sports Technology Group

Cipher Sports Technology Group

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Cipher Sports Technology Group is an Australian sports betting media and technology company based in Melbourne.[1]

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History

Cipher Sports Technology Group was formed in 2021 after a merger between Fiske and Slade’s previous company, iRival Media, and Prowd and Woodford’s previous company, Hypometer Technologies.[2][3] The two companies initially collaborated to launch the sports betting analytics platform Dimers in August 2020.[4] The founders are Adam Fiske, Katie Prowd, Darryl Woodford, and Nick Slade.[5][3]

In 2022, Cipher Sports Technology Group was shortlisted for the Sports Affiliate of the Year Award at SBC Summit North America.[5] In the same year, the company raised $5 million in a Series A round,[4] and signed a sports betting partnership with US-based media company Advance Local.[6]

In August 2023, Cipher Sports Technology Group announced a partnership with the Pennsylvanian newspaper Times Leader Media Group.[7][8]Cipher would provide predictive analytics and information on both professional and collegiate sports leagues for the newspaper’s sports betting section.[8] In 2023, Cipher also launched the Convertr marketing platform, which enabled secure data matching collaborations between sports betting companies and their partners, and announced a partnership with Major League Soccer (MLS) to publish sports betting content on the league’s website.[1][9]

Cipher Sports Technology Group was shortlisted for the Best Tech Award at the 2025 iGB Affiliate Awards for its work on the Dimers Platinum platform.[10]

Cipher Sports Technology Group is also the parent company of Australian sports betting website Stats Insider.[4]In addition to its headquarters in Melbourne, Australia, the company also has offices in New York City.[11]Darryl Woodford currently serves as the company’s CTO.[12]

References

  1. [1]

    “Cipher Sports Technology Group partners with Convertr to power affiliate marketing”. SBC Americas. 21 June 2023. Retrieved 13 July 2025.

  2. [2]
    “Cipher Sports Technology puts forward its offering to the industry”. Gambling Insider. Retrieved 13 July 2025.
  3. [3]
    “Australia’s Hypometer and iRival Media to compete in US sports betting market as Cipher STG”. Yogonet. 29 November 2021. Retrieved 13 July 2025.
  4. [4]
    “Melbourne sports tech company raises $5m for US expansion”. The Australian Financial Review. 13 July 2022. Retrieved 13 July 2025.
  5. [5]
    “Sports betting startup Cipher secures $5M Series A funding led by investment group Cygnet Capital | Yogonet International”. www.yogonet.com. Retrieved 2025-07-13.
  6. [6]
    “Cipher Sports Technology Group signs sports betting partnership with Advance Local”. Gambling Insider. Retrieved 13 July 2025.
  7. [7]
    “Cipher Sports Technology Group enters strategic partnership with Times Leader Media Group”. Gaming America. August 2023. Retrieved 13 July 2025.
  8. [8]
    “Cipher Sports Technology Group announces partnership with Times Leader Media Group”. Gambling Insider. August 2023. Retrieved 13 July 2025.
  9. [9]
    “MLS taps Dimers.com for sports betting content”. SBC Americas. 18 May 2023. Retrieved 13 July 2025.
  10. [10]
    “iGB Affiliate Awards 2025 shortlist revealed”. Gambling Affiliate Voice. Retrieved 13 July 2025.
  11. [11]
    “Cipher Sports Technology Group Raises $5M Series A Funding”. FinSMEs. 2022-07-14. Retrieved 2025-07-13.
  12. [12]
    “How you should be using AI to bet on sport – and this weekend’s EPL predictions”. TechInformed. 2023. Retrieved 13 July 2025.

Source: Wikipedia. License: CC BY-SA 4.0. Changes may have been made. See authors on source page history.

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